New York Post headline writers worked over time last night to find the perfect headline to A-Rod's latest comments about how he'd like Jose Reyes to play for the Yankees. They came up with these two winners:
LOOSE LIPS A-ROD HAS CYST ON HIP
COMMENT DISSES DEREK, DAMON BEFORE BEING SIDELINED
INSULT & INJURY A-ROID RIPS JETER
However, by seeing the headlines, we really don't get to appreciate the process of how a NY Post headline comes to be. Below are some of the headlines that were rejected for this story:
A-ROID LOVES REYES MORE THAN MADONNA
A-ROID INSULTS JETER, YANKEES, AND UNITED STATES OF AMERICA
A-ROID HURTS HIP, BUT HURTS JETER MORE
A-ROID'S WANTS JETER MOVED TO LEFT FIELD, AND DAMON DFA'D
A-ROID WANTS TO BE A MET
STOCKS TO OPEN LOW BECAUSE OF A-ROID
A-ROID HATES DAMON
A-ROID SAYS YANKEES CANNOT WIN WORLD SERIES WITHOUT JOSE REYES
A-ROID WANTS MORE STEROIDS TO BECOME AS FAST AS REYES
A-ROID ASKS CASHMAN TO TRADE FOR REYES
A-ROID TRYING TO REPLACE JETER OUT OF JEALOUSY
A-ROID TELLS DAMON AND JETER THAT THEY SUCK, AND THEN GOES TO DINNER
So you see how difficult it is to choose a headline for a NY Post article. The proper combination of melodrama, catchiness, tabloid feel, and CAPS are needed to make the perfect headline. Rupert Murdoch is serious about his headlines, and he accepts nothing short of perfection.
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9 comments:
i called the nypost headline!
I think you have a future in this.
While I disagree with aspects of this column, no question that Mike Vaccaro of the Post respects Jeter's gangster.
Thanks BBD, we appreciate it.
Nice post you beast!
Those headlines are fine by me if they can promise there won't be any Chimp cartoons.
Meanwhile, Alex really needs to learn when to shut up.
It's a done deal--Manny is back in Hollywood!
The stalemate ended during a 6 a.m. meeting Wednesday at McCourt's Malibu home and Manny will have Mr. McCourt's twelve pet lizards and all four crystal chandelier hung in the bathrooms as his signing bonus.
I'm just glad Manny held out this long for basically the same deal he rejected back in November.
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