Wednesday, April 15, 2009

MLB and Susan G. Komen for the Cure Launch Campaign to Find "Honorary Bat Girl" For Each Club

A release from Major League Baseball:


MAJOR LEAGUE BASEBALL AND SUSAN G. KOMEN FOR THE CURE®
LAUNCH CAMPAIGN TO FIND “HONORARY BAT GIRL” FOR EACH CLUB

MLB Fans Have the Opportunity to Share Inspirational Experiences in
Their Fight Against Breast Cancer


Major League Baseball (MLB) and Susan G. Komen for the Cure® have collaborated to launch a search to find an “Honorary Bat Girl” for each Club in celebration of Mother’s Day in stadiums around the country. Lasting until May 1, MLB.com will host a contest providing fans an opportunity to share stories of “going to bat” against breast cancer in their daily lives. The initiative is aimed to raise additional awareness and support for the annual ‘Going to Bat Against Breast Cancer’ program, a joint partnership between MLB and Komen for the Cure, the world’s largest breast cancer organization. Winners will be selected on May 1 by a celebrity panel consisting of MLB Network’s Mitch Williams and Dan Plesac, New York Yankees OF/1B Nick Swisher, Houston Astros 1B Lance Berkman and Baltimore Orioles OF Nick Markakis. Men and women 18 and older can submit stories and vote for their favorites on www.mlb.com/honorarybatgirl.

During the registration period, Baseball fans can share their stories of inspiration and hope of how they are supporting the fight against breast cancer in their daily lives and why they want to be an “Honorary Bat Girl” for their MLB home team. Testimonials can be submitted by breast cancer survivors, advocates or supporters of the cause.

“Major League Baseball is excited to launch this new campaign recognizing the incredible lives of our fans who are leading the fight against breast cancer,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “It is an honor to expand our partnership with Susan G. Komen for the Cure. We are committed to using the popularity of Major League Baseball to help Komen raise funds and awareness for this important cause.”

On Mother's Day (May 10, 2009), Major League Baseball players will wear pink wristbands and the symbolic pink ribbon for breast cancer awareness will be displayed on player uniforms, as well as on all on-field personnel. Additionally, Louisville Slugger, the Official Bat of Major League Baseball, has produced pink bats stamped with the MLB breast cancer logo, which will be available for players’ use on Mother's Day weekend. In addition, dugout lineup cards will be pink. The Louisville Slugger pink bats will be auctioned off at a later date to raise additional funds for Susan G. Komen for the Cure. Several players will individually represent their teams on Mother’s Day, and most have personally experienced the effects breast cancer (and other cancers) have had on their families. These players include Los Angeles Angels of Anaheim P Jered Weaver (mother survived breast cancer), Berkman (aunt survived breast cancer), Markakis (mother survived breast cancer) and Los Angeles Dodgers P Jason Schmidt (mother passed away from brain cancer).

“Major League Baseball’s partnership and support over the years has been a vital part in enabling us to move forward in our promise to save lives and end breast cancer forever,” said Katrina McGhee, Vice Rresident, Global Partnerships at Komen for the Cure. “The introduction of Honorary Bat Girls is exciting because the passion and the personal stories of breast cancer advocates are what keep us going.”

Prior to each Mother’s Day game, each “Honorary Bat Girl” will be invited to participate in pre-game on-field activities, will be publicly recognized during an on-field ceremony, will receive a ticket to the game and will be given special baseball pink product. All 30 Clubs will be represented in this initiative—visiting teams on Mother’s Day will select another date in May to honor their “Honorary Bat Girl.”

The celebrity panel consisting of MLB players and MLB Network talent will select each “Honorary Bat Girl.” New York Yankees 1B/OF Nick Swisher is an advocate of fighting all forms of cancer. In 2007, Swisher grew his hair out to donate it to create free wigs for women dealing with hair loss from cancer treatment. Today, Swisher continues to participate in the on-field activities of MLB’s “Going to Bat Against Breast Cancer.” MLB Network analyst Mitch Williams’ mother survived breast cancer and he is still involved in helping charities associated with the disease. MLB Network analyst Dan Plesac’s mother was recently diagnosed with breast cancer.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

Major League Baseball Health Initiatives

The Mother's Day “Going To Bat Against Breast Cancer” program is one of several cancer-related initiatives supported by Major League Baseball. Other partnerships include Stand Up To Cancer, an innovative charitable campaign designed to raise philanthropic monies for accelerating ground-breaking research; the Prostate Cancer Foundation Home Run Challenge which helps increase awareness of prostate cancer and raise money towards the search for a cure as part of Major League Baseball Father's Day activities; the Commissioner's Initiative for Kids supports the CureSearch National Childhood Cancer Foundation; and Play Smart When it Comes to the Sun, a league-wide, season-long skin cancer awareness program in conjunction with the Major League Baseball Players Association and the American Academy of Dermatology.

3 comments:

anonymous number two (ant) said...

Very cool.

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MLB 2009 Updates

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